Bailey Proulx is the CEO of Operion, where he helps digital businesses transform from firefighting chaos into systematic growth machines. Unlike typical consultants who focus 80% on tools and 20% on strategy, Bailey flips this ratio by architecting comprehensive solutions using proven principles and mental models before selecting any technology.

Under his leadership, Operion has developed a methodology designed to outperform tool-first approaches by focusing on architecture-first problem-solving for digital agencies, SaaS companies, and content creators. Bailey's core philosophy, "If you don't document it, you have to do it every time. If you document it, you never have to do it again," has enabled Operion to streamline implementation processes through systematic documentation and proven frameworks.

Bailey specializes in identifying and documenting the Universal Problems that affect digital businesses, creating repeatable solutions through systematic thinking.